The Orthopaedic Institute Wears Denim and Donates Money to Fight Breast Cancer

by TOI Admin October 3, 2011




GAINESVILLE, Fla. (October 3, 2011) – On Friday, October 7, The Orthopaedic Institute (TOI)  will join together for a very special “casual Friday” to help the American Cancer Society Making Strides Against Breast Cancer and Lee National Denim Day celebrate fighting breast cancer. TOI is gearing up to participate in the grassroots programs, which have raised more than $400 million and $83 million respectively. Lee National Denim Day asks the nation to put on their jeans and donate the money they’d spend on a pair to the Women’s Cancer Programs of the Entertainment Industry Foundation (EIF) in effort to support cancer research. At TOI, employees are asked to donate a minimum of $5 to wear jeans to work.


Lee National Denim Day

For the second year in a row, Lee National Denim Day is proud to partner with the Cancer Support Community, an international non-profit dedicated to providing support, education and hope to people affected
by cancer.


Funds raised from participation in Denim Day® will support:

·         Lee Translational Laboratories, a collaboration of six of the nation’s leading research institutions to find less toxic, more effective treatments.


·         The EIF Breast Cancer Biomarker Discovery Project, a multi-year effort led by world-class scientists to develop a blood test for early detection of breast cancer when survival rates are the highest.


·         The Cancer Support Community, an international non-profit uniting The Wellness Community and Gilda’s Club Worldwide that provides emotional and social support to all people affected by cancer.


American Cancer Society Making Strides Against Breast Cancer

Since 1993, nearly 7 million walkers across the country have raised funds through Making Strides. Last year alone, supporters raised more than $60 million nationwide to help the American Cancer Society.


The Orthorpaedic Institute’s Jason J. Rosenberg, M.D., Board Certified Plastic and Reconstructive Surgeon, is very passionate about Making Strides. This will be the fourth consecutive year that “Team Rosenberg” will participate in the walk. A majority of the team consists of Dr. Rosenberg’s breast reconstruction patients and their family and friends.


Funds raised from participation in Making Strides Against Breast Cancer® will support:

  • Programs supported by the American Cancer Society focusing on the implementation of screening guidelines, physician education and efforts to increase public awareness about the importance of yearly mammograms.
  • Breast Cancer research programs and projects at institutions across the country. Recent research breakthroughs include funding research into breast-conserving surgery, establishing mammography as the gold standard to find breast cancer early, discovering genes for inherited breast and colon cancer, and discovering lifesaving treatments to improve breast cancer survival and drugs to reduce the risk of second or first breast cancer.


 “Since the advent of these programs, The Orthopaedic Institute is a proud supporter of the critical roles in which they play in the fight against breast cancer,” said Eric Brill, CEO of The Orthopaedic Institute. “Making Strides and Denim Day are worth while causes, and are worth while to support.”


To learn more about the projects funded by Denim Day, visit


To learn more about joining Team Rosenberg, contact Carrie Nichols at 352-3366038.












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