TOI Wears Denim and Donates $5 to Fight Breast Cancer

by admin October 5, 2010

Employees help celebrate 15th Anniversary of Lee National Denim Day®

On Friday, October 8, The Orthopaedic Institute (TOI) will be joining together for a very special “casual Friday” to help Lee National Denim Day celebrate 15 years of fighting breast cancer. TOI is gearing up to participate in this grassroots program which has raised more than $80 million for breast cancer research by simply asking the nation to put on their jeans for a $5 donation to the Women’s Cancer Programs of the Entertainment Industry Foundation (EIF).

This year, Lee National Denim Day is proud to partner with the Cancer Support Community, an international non-profit dedicated to providing support, education and hope to people affected by cancer.

Funds raised from participation in Denim Day® will support:
  • Groundbreaking research at Lee Translational Laboratories nationwide to find less toxic, more effective treatments.
  • Development of an early detection blood test in collaboration with the Breast Cancer Biomarker Discovery Project.
  • Cancer Support Community centers nationwide which provide emotional and social support to cancer patients and their families.
“This will be the fourth year The Orthopaedic Institute has participated in Lee Denim Day,” said Eric Brill, CEO. “In 2009, our employees donated $680, and I believe we will beat that record in 2010. It’s easy, fun to do and raises money for a great cause.”

“We are more grateful every year at the number of organizations like The Orthopaedic Institute, who come together across the country and donate to make this grassroots program a continued success,” said Liz Cahill, Vice President of Marketing Communications for Lee Jeans. “This year as we celebrate our 15th anniversary, we’d like to thank all the companies and people across the nation that has continued to participate in Lee National Denim Day and helped us contribute more than $80 million in the fight against breast cancer.”

To learn more about the exciting projects funded by Denim Day, visit



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TOI's Blog is dedicated to patient education with topics addressing current issues in health and medicine. We will also blog about some of our other favorite things, like community events, our wonderful employees, helping the environment and whatever else comes to our minds! We hope the information contained in our blog is fun to read, assists you in making educated decisions regarding your health, and supports your decision to select TOI when you are in need of quality musculoskeletal care.


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