TOI Surgeon Continues to Make Strides Against Breast Cancer in 2010

by admin October 19, 2010

This year, one in eight women will be diagnosed with breast cancer. Excluding skin cancers, breast cancer is the most common cancer among women, accounting for nearly 1 in 4 cancers diagnosed in the United States, according to the National Cancer Institute website.

This October, National Breast Cancer Awareness Month (NBCAM) will celebrate 25 years of awareness, education and empowerment. NBCAM is a partnership of national public service organizations, professional medical associations and government agencies working together to promote breast cancer awareness.

A well-known NBCAM event is Making Strides Against Breast Cancer (MSABC), which will be held on October 23. For 17 years, this annual walk, coordinated by the American Cancer Society, has raised more than $400 million to fight breast cancer. It is also an event that The Orthopaedic Institute’s Dr. Jason Rosenberg, Board Certified Plastic and Reconstructive Surgeon, is very passionate about. Dr. Rosenberg specializes in breast cancer reconstruction.

“I enjoy the opportunity to walk alongside my patients and colleagues in support of a cause that is so important to us all,” Dr. Rosenberg said.

MSABC is more than just the name of a walk. It describes the progress being made to fight against breast cancer. The goal is to have a “world with less breast cancer and more birthdays.”

“The MSABC walk has been a great opportunity to rally our team at TOI, The Orthopaedic Surgery Center and the North Florida Operating Room around the cause of breast cancer awareness,” Dr. Rosenberg said. “We have had a tremendous response from our patients and health-care partners in working together for this fun event and amazing cause.”

This will be the third consecutive year that “Team Rosenberg” will participate in the walk. In 2009, the team of 85 walkers raised $5,000 and hopes to be even more successful this year. A majority of the team consists of Dr. Rosenberg’s breast reconstruction patients and their family and friends.

There is no minimum donation to walk. Making Strides gives walkers a t-shirt if they raise $100 or more. Dr. Rosenberg also makes t-shirts and gives one to every person registered on Team Rosenberg.

“Together we can increase awareness about breast cancer and raise money to find a cure to this disease that has affected almost all of our lives,” he said.

On October 24, the day after the walk, Dr. Rosenberg and his staff will host Survive & Thrive, an annual event celebrating patients and their victory over cancer. In 2009, the party had over 200 attendants, and they anticipate an even greater turnout this year.

To become a member of Team Rosenberg, register here.


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